With effect from April 2009, Monteith’s New Zealand Lager will be imported and distributed in UK by Specialist Brand Development Limited. The brand has previously been imported by Tiger Beer UK, but this business unit is being closed following the integration of the Tiger Beer brand into the S&N portfolio.
Nick Holmes, Managing Director of Specialist Brand Development Limited said: “We are delighted to be taking the Monteith’s brand into our portfolio of leading imported beers. It is a real premium quality beer with a great provenance and a distinctive presentation.
It has already made a significant impact in the UK import sector and it is a brand that we have admired for some time. The liaison with Tiger Beer UK has been first-class and they have handed us an impressive line-up of leading retail and wholesale customers for the Monteith’s brand. We will be contacting the existing UK customers during the next week to confirm pricing and supply arrangements and we aim to make the transition as seamless as possible.”
Andrew Daniells DB Breweries’ International Business Development Manager said: “We are excited to be working with Nick and his team in further building on the great work Tiger UK has done so far and establishing Monteith’s New Zealand Lager as the premium Lager from New Zealand.
Specialist Brand Development Limited is a leading independent importer and distributor of famous beers, including Paulaner Bavarian beers, Cruzcampo Spanish lager, Fruli Belgian strawberry beer, Sapporo Japanese beer and Sleeman’s North American beers.
Monteith’s Lager is brewed by DB Breweries and is a leading super-premium lager in New Zealand.
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